Project Overview.
House of Borely is a California-based furniture studio focused on creating handcrafted pieces that emphasize natural materials and timeless design. Each item is made in small batches using birch or red oak plywood and blends modern forms with an understated aesthetic. The brand reflects a slower, more intentional lifestyle rooted in craftsmanship and simplicity.
My Contributions.
I developed the visual identity and brand system for House of Borely, including the logo, color palette, typography, and product presentation. I also designed and built each furniture piece, from concept sketches to fabrication, using laser cutting and hand-finishing techniques. To support the brand launch, I produced photography, social media content, and signage for local artisan markets.